Arnold Schwarzenegger says his first season as host of NBC’s “Celebrity Apprentice” is also his last.
In remarks Friday, the former California governor cited Donald Trump, who has repeatedly mocked the ratings of his reality TV replacement, as his reason.
“Even if asked to do it again I would decline,” Schwarzenegger told Empire. “I learned a lot, I had a great time, it was a really great opportunity. But under the circumstances, I don’t want to do it again.”
Social media campaign #grabyourwallet appears to have been a factor, imploring consumers and sponsors alike to ditch Celebrity Apprentice in direct response to the president’s continued involvement. The boycott’s success may well be reflected in the show’s viewing figures and the hasty retreat of commercial backers.
“With Trump being involved in the show people have a bad taste and don’t want to participate as a spectator or sponsor or in any other way support the show. It’s a very divisive period right now and I think the show got caught up in all that division.”