The New York Times just released a commercial called “The Truth Is Hard” that will premiere during Sunday night’s Academy Awards, just days the company and other news organizations were blocked from joining an informal, on-the-record White House press briefing.
The 30-second ad includes audio from voices in the vein of news clips, talking about certain “truths,” from “the truth is our nation is more divided than ever” to “the truth is the media is dishonest.” It is the first television advertising from the Times since 2010 and its first brand-focused television ad in a decade.
The ad closes with: “The truth is hard. The truth is hard to find. The truth is hard to know. The truth is more important now than ever.”