Nike released a new ad featuring several notable athletes calling for “equality.”
“Is this the land history promised? Here, within these lines, on this concrete court, this patch of turf. Here, you’re defined by your actions,” a narrator in the 90-second ad says in the beginning, showing pictures of basketball courts, football fields and tennis courts.
“Not your looks or beliefs. Quality should have no boundaries. The bonds we find here should run past these lines.”
The ad continues, showing videos of several athletes, including tennis star Serena Williams and basketball players LeBron James and Kevin Durant.
“Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color,” the ad says.
“If we can be equals here,” the voice in the ad says, referring to a basketball court, “we can be equals everywhere,” James says at the end.
The end of the ad shows the phrase: “Equality has no boundaries.”
The ad is set to air Sunday night during the Grammy’s and during next weekend’s NBA All-Star game, according to Cleveland.com.
— LeBron James (@KingJames) February 12, 2017