John Oliver’s HBO program Last Week Tonight will begin running ads Monday morning on Fox News Channel, CNN and MSNBC in the Washington D.C. market that are directed at exactly one viewer – Donald Trump. The ads are intended to educate Trump on subjects about which he has demonstrated himself to be ignorant.
The ads are booked on Morning Joe, Fox & Friends, and New Day, between 8:30 and 9 AM ET, in Washington D.C.
The ad buy, Oliver explained is “one small way we wanted to try to sneak some useful facts into his media diet,” Trump being a voracious consumer of morning cable-news shows. “We’ve actually created a series of commercials in an attempt to bring him up to speed on some information he may lack,” and have made the ad buys on programs Trump is known to watch regularly, Oliver said.
The first ad will explain to Trump what the nuclear triad is – a subject about which he seemed very in the dark during one of the presidential debates.
‘How did we get a pathological liar in the White House,” Oliver asked noting that, when it came to his inauguration, Trump exaggerated the size of both the crowd and the weather, saying god had forbidden it to rain during his inaugural address, despite the forecast. “It did rain while he was speaking,” Oliver noted. “That is where we are currently at, a President standing in the rain and saying it was a sunny day.”
Trump’s behavior is nothing new, Oliver said.
“He has a well documented 40-year history of bullshit. He lied about being invited on this show. About the ratings for Celebrity Apprentice. He pretended to be his own publicist. Even his building, Trump Tower, is not as big as he says it is.”
But, while those lies are “almost charming,” it was far less charming, Oliver said, “when he started lying about [Obama’s] birth certificate.”