In a deft showing of political gamesmanship Republican presidential nominee Donald Trump just embarrassed the entire media industry by tricking them into giving him free publicity. Trump promised he would be making a major announcement from his new hotel in Washington D.C., but his announcements wasn’t major. Instead Trump used the lure of a major announcement to trick the media into giving his new hotel a free push.
Trump promised via Twitter, “I am now going to the brand new Trump International, Hotel D.C. for a major statement.”
What was the major statement? Nothing. Trump paraded out a series of veterans in the ‘presidential’ ballroom. MSNBC, FOX, and CNN all showed up, waiting for Trump to announce something. They gave him 20 minutes of good-faith coverage before individually cutting their coverage after coming to the realization Trump was not going to be announcing anything. CNN’s Jake Tapper was not pleased with Trump’s antics. He said:
It is hard to imagine this as anything other than a political Rick Roll. The idea being that we were told this was going to be Donald Trump addressing something that his top campaign advisers, many people in the Republican National Committee want him to address and clear up and then stop talking about, which is this lie that President Obama was not born in the United States… We were told he was going to do that, and instead they bring out a number of Medal of Honor recipients and heroes instead. It was very clever on one level, and on another level, it does speak to the integrity of the Trump campaign. They told us something was going to happen, and it is not happening.
Hillary Clinton was equally unimpressed with Trump’s publicity squeeze. She Tweeted Trump was a disgrace for his action.
What Trump just did is a disgrace.
— Hillary Clinton (@HillaryClinton) September 16, 2016
Watch the CNN coverage: